Marketing on Internet ‘next big wave’—business author

AN INTERNET marketing (IM) coach recommends IM as an effective tool for struggling businesses to cope with the effects of the global financial crisis.

"The technology is there. It is not a matter of resources but a matter of our resourcefulness," said Lloyd Luna, also an author on books about career and business development.

Companies can cut their marketing and advertising expenses by 40 percent and increase their sales by 60 percent through an effective IM, he observed.

However, he admitted that convincing businesses to utilize IM is difficult due to the traditional concepts of marketing, which remain to be effective for some companies.

In his experience, many multinationals and even small and medium enterprises (SMEs) have started including IM in their overall marketing strategies to reach out to the right and bigger market.

Online presence

"The basic principle is that the smaller your company is, the bigger you should appear online. You will have nothing to lose," Luna said in press conference Thursday.

He said, though, that bigger companies "should appear small" online by creating regional websites. "Otherwise, you will lose so much," he added.

IM refers to the use of the Internet to promote a product or service. It involves search engine optimization, website design, online promotions, and e-mail marketing, among others.

Luna was among the speakers at First IM Grand Seminar at Sarrosa International Hotel. The event was attended by stakeholders from the real estate, travel, tourism, advertising and hotel industries. The event was organized by real estate service provider F9 Property Development and Consultancy Inc.

"We were expecting more participants. Some declined to attend because they believe that traditional marketing still enables them to sell their products. For F9, it is a matter of educating the market about IM and encouraging them to take advantage of it to reach to the right market at the least cost," F9 president Emily Amie Cabillada.

Luna said companies that chose to engage in IM as early as now will be able to reap big benefits in terms of sales and savings in the future.
"IM is a phenomenon now. I (see) IM as the next big wave, the way to go," he added.

He warned, though, that businesses that do not know how to position themselves online and do not sustain their IM strategies are bound to lag behind in the online market.(NRC)

Posted on Sunstar Online
Written by Nancy R. Cudis

Who is Lloyd Luna? Part 2

Dear Friend,

Here's part 2 of Lloyd Luna's special message to you...

In 2009, how would you like to cut 40% of your marketing or advertising budget?

Big and small companies would want to be "recession-proof. " The good news is that it's actually a brilliant idea that can spare thousands of jobs and secure a healthy financial reputation. The bad news is that desire to be recession-proof seems to be too late. Putting a shield when the bullet is already inside your body is irrelevant and useless.

But here's the thing. Using the Internet technology and facility, you can actually save your self or your company from drowning. And one of the solutions that I see is cutting your marketing and advertising cost to 40% but raising 60% more sales.

How can I possibly make more money than that of some executives who had their masters degree or entrepreneurs with reputable businesses?

Hmmm. Quick answer is, I am helping them. And they pay me for doing so--create an effective website, coach their people, give them tips and Internet marketing ideas, analyze their website, facilitate their Internet marketing planning session, among others.

In 2009, save 40% of your time and divert your resources to more fresh deals

Let me guess. Big and small companies should always be in search for fresh deals. If not, their competitor will surely do that and that will kick them out from the field. I have observed a common problem among many companies that I've closely worked with. I also found a common solution (because it's a common problem).

The reason why most of them can't find new deals and establish new business relationship is because they are busy working in their business trying to fix as many problem as they could and that's it. And guess what. After those problems are solved?

Hmmmm. A new set of harder problems are just ready to be taken. And they are waiting in long lines.

IM Coaching suggests that you save 40% of your time fixing problems by learning the ways of New Generation Marketing Principles.

Let your website and email marketing campaigns do the talking. You don't have so much time to focus on this Internet marketing.

If you are a CEO or the Marketing manager for instance, you can actually "automate" your marketing efforts. If it can be done in an auto-pilot approach, then you can save your time and probably add it to your traditional marketing approach (i.e. client meetings or presentations) .

Here's my recent story.

We just moved in to our new office in Makati . Then, we worked in Sampaloc, Manila . We found a bigger space and so I decided to cash in some huge amount of money and see what's going to happen.

It took us more than a month to finally complete the renovation and all and that meant disrupted operations. But how did we able to survive the next three months without hurting our cash flow. And, how did we able to bring the P300,000 cost back to our bank account?

I sent an email to my list inviting them to IM Coaching, went out to Cash and Carry Mall and watch a movie. I left my staff to handle all incoming communications, inquiries, and negotiations. Instead of filling in 10 slots, we got 20 and we had to do a morning and an afternoon sessions.

I will tell the rest of the story when I get there.

What is IM?

IM is a LLOYDLUNA umbrella brand for

• Internet Marketing Coaching
• Internet Marketing One-Day Seminar-Workshop
• Internet Marketing In-Company Exclusive Coaching Seminar
• Internet Marketing Publications
• Internet Marketing Instructional Materials including CDs and DVDs
• And more
  

How IM works?

If you want us to teach you our three-year experience in effective Internet marketing, you have the options above to choose from. We have all the reason to guarantee that IM New Generation Marketing Principles will work well with you.

• Secure a seat in our IM Cebu.
  Learn from me in-person on March 21, 2009 at Sarrosa International Hotel. A one-day only live seminar that I'm doing in your city.
• Book us for an Exclusive Coaching.
  I'm up to visit your company for either a one-day, two day, or four-day session. Let me talk to your team and give you some ideas on how your concerted efforts can increase your sales and improve your brand position.
• Get our team as your IM arm.
  For a retainer fee starting from P15,000 a month, we can be your Internet marketing department. You don't have to work hard in an area where you are weak at. This is our area of strength and we intend to use it to help you.

Why we want you to get IM?

In today's competitive age, you can choose to stay with your traditional ways of running a business, managing a company, or living your personal or career life. The reason why? Your traditional ways of doing it is actually your comfort zone.

However, my dear friend, you can choose to lose sight of the shore and explore a new ocean. This means that you can choose to adopt the New Generation Marketing Principles and use it to accelerate your business growth in a number that you cannot imagine.

When you get IM now, you're getting the following benefits with it:

• An enlightened workforce.
  How do you think your employees use the Internet? Yes. They spend most of their time watching computer screens. They use your company's resources and time. What if I can explain to them how they can be part of your Internet marketing revolution so everybody would be happy?
• A well-engineered website, wow!
  Our goal is to wow your customers, clients, or visitors when they see your website not only because of colors but because of its total presentation.
  
  NOTE: We can help you analyze the effectiveness of your website so you no longer have to wonder if it works or not.
• Number 1 in Search Engine.
  When people search for a particular service or product, they go to Google. How do you like to rank number one when those searches are made?
• Increase your sales.
  I have more than a thousand Internet marketing ideas that can work for you or for your company or business. I can teach you how to sell without selling.
• Save and explore.
  Internet marketing is very young and the sooner we dive, the more treasure we can still get. I can help you explore new possibilities that can improve your business system using the Internet technology. I'll show you how to do less and get more.

Many people might still be skeptical that we can actually do this for them. I can only guess that it's another form of excuse that is eventually translated into failure.

I am here not to make you fail but to make you succeed.

I always tell my clients that their failure is ours, too. If we can't deliver what is required or even expected of us, how can we say we are successful in business in this particular industry?

The fact is we are here for our clients and we are here for you. Our thrust is to make you better than you are right now and we commit all our available resources to help you do that. We are your partner in Internet marketing.

Wrapping it up

I can still make money somewhere without IM Cebu or any IM Programs I do. I still write books, consult to start-up and established corporations, give seminars and talks, and do some marketing works. Even without you availing any of my offers, I can still make it.

But why do you think would I spend my precious time to talk to you and discuss this in detail as effective as I could? You're right. Because I thought by doing this, I can help you create a better quality of life for you and for those you love.

I've identified all the "promises" that can develop what you are and what you have right now. And there's only one thing left undone: your submission.

When you decide to finally patronize any of our IM Brands, things will be different. And you're going to experience a new world where possibilities are limitless.

After you enroll in one of coaching programs, your perception of the Internet as an unexploited market will change and I promise you there will be a drive for you take advantage of its technological promise.

I wonder how my life have changed over time with the Internet as not just a requisite for success but rather a necessity that each one of us might use to take a lead.

I'd like you to lead. I'd like you and I to lead.

IM Cebu. I'm excited to unveil the New Generation Marketing Principles. So, book now.


For and in behalf of F9 Property Development and Consultancy Inc, the organizer of IM Cebu,


LLOYD A. LUNA
Internet Marketing Coach
The LLOYDLUNA Communications

Who is Lloyd Luna? Part 1

Good day!

Meet Master Coach Lloyd Luna... Below is part 1 of his special message to you...

------------ --------- --------- -

Hello,

My name is Lloyd Luna. I don't know if the name sounds familiar to you but I've been in several newspapers, radio and television shows. The most memorable though was the story featured on Rated K in 2007 where I appeared as one of four successful people at age 25.

Please click here to watch if you have missed the show.

I'm only 26 years old and yet I was able to establish my own company along with one venture, develop more than 100 websites, write eight books on career and personal development, publish several columns, and consultant to top business people in the Philippines including Go Negosyo.

I've been making a lot while working less. I only maintain four people and yet I'm making maybe thrice of what a 100-people company can make.

Two questions: Why and how.

You arrived at this page not by accident. I thought if it's not by accident, it could have been for a reason.

You might be:

• Experiencing tough times in your business or career
• Struggling with the business due to a very competitive competition
• Finding it hard to survive due to economic meltdown scare
• Spending so much time and money in advertising and marketing and getting a very little result
• A start-up entrepreneur, who like when I was just starting up, didn't have the money to advertise or promote my business
• Wondering why a 26-year old like me became one of the Philippines Internet Marketing expert
• In deep trouble of getting close to your target market
• Confused about what's happening in the Internet and why some people make money from it while some don't do well

To tell you exactly why I'm writing this, it's because on March 21, 2009, I will fly to the Queen City of the South, one of my favorite cities, to give a one-day-only Internet Marketing Seminar at Sarrosa International Hotel. I'd like to help you answer those questions and to clear those doubts that your days are numbered and you can't make it big at this time of history.

Be one of the first to try IM! Reserve your seat now! Call (032) 5822588, (032) 5169798, (032) 5821540

Many books, e-books, seminars, and workshops have been made that features Internet Marketing. Most of them promised you to become a millionaire without doing some disciplines. You can earn without labor.

I don't believe so. In fact, many were disappointed because they didn't get the money after those seminars and workshops. Their frustrations led me to create something that works.

I believe Internet marketing isn't about money or the sales. If only that's my motivation, I could have failed in my business long ago.

But take away the millions that I made through the Internet and I will still be an Internet marketer. I learned to love this work and now I treat it as a sacred profession. I thought this is a gift that I should nurture and share to others.

My work as probably one of the most effective teacher on Internet marketing in the Philippines is neither an easy job nor a walk in the park. But I can tell you the rewards are great and the benefits are limitless.

I'm going to introduce to you the fruit of our three years of labor, discipline, and experience.

FOR YOUR COMPANY. Yes. I'd like to talk about you and your company. Even if you're part of the executive team or the sales group or the administrative support, this can work for you. I'd like to talk about your personal success as well as your company's growth. I intend to help maximize Internet technology in times when you seem to be short of resources or uncertain if you can win the competition in the Internet.

• Convert your workforce into an Internet Marketing Machine
• Rank number 1 in Search Engines such as Google
• Paperless editing, inventory management
• Build your own list or database
• No-cost marketing and advertising
• One-year Internet Marketing Plan
• Sell without selling
• And more....

Among those we've helped...

Businesses like JRS Express, New San Jose Builders, Eastwood Properties, Fort Victoria, Puratos (Philippines) , FaxCable, Rico Philippines Industrial Corporation, Scene and Beauty, Emelino T. Maestro group, among others have sent their employees (and some even sent its owners) just to learn from me in person! Some small business owners also joined our focused group discussion and I'm happy to report that they are enjoying IM Coaching program.

Companies such as television giant ABS-CBN Broadcasting Corp., The Filipino Channel, Telepinas, ABS-CBN Interactive, Microtel, Anchorland Holdings, and Montifar Photography, and Kaisa Consulting sent their team to my Internet Marketing Workshop Live! on Tuesday, November 25, a whole-day coaching class that introduced them to the new generation marketing principles.

Opps... We're close to getting another deal with Honda Cars! What's exciting is that it's an "exclusive four-session coaching" for their 30-40 employees.

....... to be continued... ....part 2 coming up...

imcebu - The 1st Internet Marketing Grand Seminar

How would you like to save 40-60% of your advertising & marketing budget and increasing your sales by 40-60%?

A Snail Mail costs you something in postage alone. Add also the cost of paper and printing.

A telephone call can cost just as much - or perhaps even more - than a snail mail. It can waste time (and time is money) because you'll spend precious minutes sometimes hours or days trying to contact the right person.

A message left on voice mail is almost always a waste of time, and therefore a waste of money also.

Given those problems with traditional marketing techniques, it's important to learn the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall marketing effort.

Sending out an email CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune, in lost opportunities and cold hard cash, if you don`t know the basics.

Organizing email addresses is one key to ensure Internet marketing success. So don't miss the boat: The time is NOW to start building your list of email addresses prospect. Learn it now.

Master Coach LLOYD A. LUNA, the best-selling author of the book Is There a Job Waiting For You? and seven more books on career and business development, is an Internet marketing coach in the Philippines helping companies organizations, individuals to promote their businesses in the Internet.

Now, the much sought after Internet Marketing Seminar is in Cebu!

Join IM CEBU: The 1st Internet marketing Grand seminar, March 21, 2009. for more details, contact the event organizer, F9 Property Development and Consultancy, Inc. at www.F9realestatebiz.com or call (032) 5822588.

About Us

Company Profile

The company was founded by a group of licensed real estate professionals with a mission to provide high quality and impeccable integrity of real estate services to individuals and businesses.

F9 Property Development & Consultancy, Inc. works with many respected companies, agencies and developers. The firm’s core value comes with the cumulative experience of real estate successful transactions.

Vision

To be the real estate service provider of choice in the country. set a trend for a highly ethical real estate practice and establish a conduct and guidelines that is service oriented.

Mission

F9 strives to provide the most professional, effective, accurate and efficient real estate services. We have a company-wide commitment to maximize the long term profitability, while maintaining quality services for our clients.

OUR SERVICES

Property Management

F9 focuses on the operation and maintenance of common areas of the managed property as well as other administrative functions of the client with utmost confidentiality. Major areas of responsibility include: administrative, finance, technical, maintenance, security, housekeeping, bill collection, payment of taxes, marketing, leasing, and asset management & preservation.

Brokerage

To serve the clientele-base in buying and selling of properties for a commission.

Multi-listing Service (MLS)

Multiple Listing Service is an F9 in-house service to have the opportunity in exposing the properties to a better opportunity in consummating a sale.

Property Development

To engage in property development for our own company-acquired assets or through a joint venture for a client.

Real Estate Marketing

To market property developments on an exclusive basis.

Real Estate Education

To organize, conduct and facilitate seminars, workshops, fora and trainings.

Real Estate Event and Convention Management

To organize, conduct, facilitate and manage real estate events and conventions.

Real Estate Consultancy & Appraisal

To prepare feasibility studies, business valuations and property appraisals and to provide consultancy services.

Board of Directors & Officers

Tomasito Z. Academia, REALTOR^® Appraiser, Consultant, Environmentalist
CHAIRMAN

Emily Amie L. Cabillada, REALTOR^®
PRESIDENT

Monina Dela S. Calzada, REALTOR^®
SECRETARY

Gerry B. Yangyang, REALTOR^®
VP- ADMIN/LEGAL

Joy A. Jamero, REALTOR^®
VP- FINANCE

Carol B. Borres, REALTOR^®
VP- IT / MLS

Rufilo L. Toledo, REALTOR^®
VP – OPERATION

Coco Dela Fuente, REALTOR^®
VP- MARKETING

Leticia B. Tauto-an, REALTOR^®
VP- SALES